Sharper marketing
Campaigns planned on last week's data and aimed at the segments that are actually growing.
Every month an analyst exported data from the CRM, the ERP and the marketing tools, merged it in spreadsheets and rebuilt the charts by hand. By the time the report reached sales and marketing, the numbers were already two weeks old.
Every week a pipeline pulls the data, cleans it and joins it. An AI analyst compares it with past weeks and writes what matters in plain language: which accounts to upsell, which products sell together and where marketing should focus. The report lands in the inbox with a link to a live dashboard.
Campaigns planned on last week's data and aimed at the segments that are actually growing.
Sales gets a ready list of accounts to call, and what to offer each one.
No more copy-paste: the team spends its time on questions, not spreadsheets.